Planetarium vs Evidenza

What is Evidenza?

Synthetic surveys and interviews of hard-to-reach business buyers, delivered as a go-to-market plan. It is built for B2B marketing and sales teams, from startups to the Fortune 500.

Thousands of synthetic personas per category with job title, company size and industry; you describe the audience, no customer data needed.

How do Planetarium and Evidenza compare?

Row by row, from each company’s own pages. Where one publishes nothing on a point, the row says so.

How accurate is Evidenza?

88% similarity in 100+ validations. The figure comes from its own test: their homepage, which describes it as the average match between synthetic and traditional research.

Planetarium was right 87 times in 100 when it names a winner (575 of 660), on 1,500 published news-headline A/B tests (Upworthy, 2013 to 2015), held out and scored once (October 2026). It named a winner on 660 and called the other 840 too close. Headlines only. The full record is on the accuracy page.

When is Evidenza the better choice?

• Your buyers are business decision-makers: buying committees, specialists, the C-suite.
• You want a finished go-to-market plan, done for you.
• You want positioning, segmentation and creative modules from one supplier.

When should you choose Planetarium?

• Your audience is consumers, creators' followers or interest communities.
• You want to run tests yourself today rather than wait 72 hours.
• You want to test a live website or an ad with simulated visitors and viewers.

How much does Evidenza cost?

Full service, priced per scope after a demo. Self-service is listed as coming soon.

Planetarium is self-serve by card: Starter $99, Pro $399, Growth $999 a month. First test free. See pricing.

How was this page made?

We publish this page and sell in this category. Every claim about another company comes from that company’s own public pages, or a paper or partner report it cites, read on October 27, 2026, and each is listed below. Where a company publishes nothing on a point, the page says so; that does not mean it cannot do it.

Each company measures accuracy its own way, on its own tests, so the figures are shown side by side but never ranked as one league table. We did not trial the other products. Our own figures are the ones on our pricing and accuracy pages. Something out of date? Tell us through the contact page and we will correct it.