Pricing
First test free
Pick the plan that fits your month.
Every plan runs on credits, and your first test is free.
Usage | ||||
| Credits a month | 10,000 | 45,000 | 125,000 | Custom |
| One testA website test with 20 visitors, an image ad test, or a 10-question survey on 5 audiences: 5,000 credits. | $49.50 | $44.50 | $40 | Custom |
| Tests a month | 2 | 9 | 25 | Custom |
| Per 100 credits | $0.99 | $0.89 | $0.80 | Custom |
| Top-upsNeed more in a month? Top up at $1.20 per 100 credits. | $1.20 per 100 | $1.20 per 100 | $1.20 per 100 | By contract |
Team | ||||
| Seats | 1 | 3 | 5 | Unlimited |
| Brands | 1 | 1 | 3 | 3, more by contract |
| Client guests | Not included | Not included | Included | Included |
Research | ||||
| Levels | Standard | Standard | Standard, Deep | Standard, Deep, Max |
| Audiences | Catalog | Catalog, described in your words | Catalog, described in your words, competitor and brand | Catalog, described in your words, competitor and brand |
Reports and integrations | ||||
| Reports | Share link, Planetarium branded | Share link, Planetarium branded | Share link, your logo | Share link, your logo |
| API and MCP | Not included | Not included | Included | Included |
Support and security | ||||
| Support | Shared Slack channel | Account manager | ||
| Security | Not included | Not included | Not included | SSO, SCIM, audit log, DPA |
| Billing | Card | Card | Card | Annual invoice |
| How to buy | Self-serve | Self-serve | Self-serve | Through sales |
Calculator
per test
Price a test on any plan.
Pick a plan and what you want to test. See what one test costs, and how much of the month it uses.
- Each test
- $49.50
- 5,000 creditsFree scan covers it
- Of Starter's month
- 50%
- of 10,000 credits
Rate card
in credits
What each action costs.
| Action | Credits | Example |
|---|---|---|
| Study | 800 per audience, plus 100 per 5 questions, times the level10 questions on 5 audiences: 5,000 | 10 questions on 5 audiences: 5,000 |
| More versions | Each adds a pass of the questions, up to 6Two image ads on 5 audiences: 6,000 | Two image ads on 5 audiences: 6,000 |
| Web research | 1,000 a studyA study with research: 6,000 | A study with research: 6,000 |
| Follow-up question | 200 per audience asked, times the levelOne question to 5 audiences: 1,000 | One question to 5 audiences: 1,000 |
| Group discussion | 500 per audience, times the level5 audiences: 2,500 | 5 audiences: 2,500 |
| Website test | 250 per visitor, 20 to 100 visitors20 visitors: 5,000, 100: 25,000 | 20 visitors: 5,000, 100: 25,000 |
| Level | Credits | On |
|---|---|---|
| Standard | 1x | Every plan |
| Deep | 2x | Growth, Enterprise |
| Max | 3x | Enterprise |
Questions
8 answered
Pricing, answered.
What does a credit buy?
Credits pay for every test. A 10-question study on 5 audiences is 5,000 credits: $49.50 on Starter, $44.50 on Pro, $40 on Growth. A website test is 250 credits a visitor, 20 visitors at least, so 20 visitors cost the same. Each month you get Starter 10,000, Pro 45,000, Growth 125,000 credits, and Enterprise is set by contract. The rate card above lists every action.
Do unused credits roll over?
Plan credits roll over for one month. Credits granted in March last to the end of April.
Can I top up?
Yes, if you have a plan. Top-ups are $1.20 per 100 credits, in blocks of 5,000 for $60. They last as long as your subscription is active and end with it. If you top up every month, the next plan up costs less.
What happens when I run out?
Tests stop until you top up or move up a plan. There is no overage on these plans, so there is never a surprise bill.
Can I add seats?
Seats come with the plan: 1 seat on Starter, 3 seats on Pro, 5 seats on Growth. We do not sell extra seats. A team that needs more moves up a plan.
How do I cancel?
Any time, in Settings, in a few clicks. It takes effect at the end of the period you have paid for, and your past results stay readable.
Can I get a refund?
Monthly plans and used top-ups are not refunded. An annual plan is refunded within 30 days of its first purchase if you have used less than 10% of the credits granted so far. Unused top-ups are refunded within 14 days. Where the law gives you more, the law applies.
Is my data safe?
Audiences come only from public activity, and no person is ever named. What you upload and ask is private to your account, and is not used to train Planetarium for anyone else. Enterprise adds SSO, SCIM, an audit log and a DPA.