Legal
Cookie policy
Effective 23 October 2026 · Last reviewed 23 October 2026 · v1.2
Plain-language summary
Mimi uses authentication cookies from Clerk, our sign-in provider, to keep account holders signed in, browser storage for interface choices, onboarding state and work in progress, and app-scoped iPhone storage for the LAND pocket brief. We do not use advertising cookies, cross-site tracking, fingerprinting, or analytics cookies. Because no optional tracking runs on arrival, Mimi does not currently show a consent banner.
1. Cookies and browser storage
A cookie is a small value a site asks your browser to return with later requests. Local storage is a browser-only store that does not travel with each request; session storage is the same, but kept only for one tab. For transparency, this policy covers all three.
2. What Mimi uses
| Name | Purpose | Duration | Category |
|---|---|---|---|
__session, __client_uat and __refresh (set by Clerk) | Show that you are signed in and when your session last changed, so it can be renewed; __session is a short-lived signed token. Some carry a suffix that identifies Mimi's sign-in, such as __session_Ab12. | Set by Clerk; removed or reset when you sign out | Strictly necessary |
__client (set by Clerk, on its sign-in domain) | Keeps your sign-in session with Clerk. | Until you sign out or the session expires | Strictly necessary |
__clerk_… (set by Clerk) | Values Clerk uses while it signs you in and returns you to Mimi. | Set by Clerk | Strictly necessary |
__cf_bm, _cfuvid and similar (set by Cloudflare, on Clerk's sign-in domain) | Clerk's sign-in is served through Cloudflare, and its bot check on sign-up is Cloudflare Turnstile; Cloudflare may set its own security cookies there to tell people from bots. | Set by Cloudflare | Strictly necessary |
mimi-theme (local storage) | Remembers the light or dark interface choice you make. | Until cleared | Functional |
sims:sidebar (local storage) | Remembers whether you left the console sidebar open or collapsed. | Until changed or cleared | Functional |
st-active-account (local storage) | Remembers which of your connected social accounts you last selected. | Until changed, the account is removed, you sign out, or storage is cleared | Functional |
st-context-lookup (local storage) | Remembers whether you left the Social Testing context lookup switched on. | Until changed or cleared | Functional |
st-context-lookup-seen (local storage) | Remembers that the context lookup explanation has been shown, so it is not repeated once you have turned the setting on. | Until cleared | Functional |
mimi.firstStudyGuide.v1, mimi:study-tour:v2:… and mimi:getting-started:v1:… (local storage) | Remember that you hid the first-study guide or finished the study tour, and how far you are through getting started. | Until cleared | Functional |
mimi.watchedRuns and mimi.watchedBuilds (local storage) | The names of studies and cohort builds you started, so the console can tell you when they finish. | Until they finish, you sign out, or storage is cleared | Functional |
mimi:customer-test:setup:… (local storage) | Remembers your last website test's settings (the site, audience, question, number of people, device, location, sign-in and sharing choices) to start the next one from them, and, while a test is being started, what you submitted, so a retry does not start it twice. | Until changed, you sign out, or storage is cleared | Functional |
mimi:study-composer:…, mimi:smart-run:… and mimi:scenario-retry:… (session storage) | Keep a study you are building, a Smart Run conversation, or a scenario retry in that tab until you finish it. | Until the tab is closed or you sign out | Functional |
mimi.land.lastDraft (iPhone app storage) | Keeps the LAND pocket brief on that iPhone for later editing and handoff. | Until edited or cleared; explicit sign-out and account deletion clear it | Functional |
| Vercel routing or security cookies | May be set when needed for deployment routing, abuse prevention, or security. | Session or provider-defined | Strictly necessary |
3. What we do not use
Mimi does not use third-party advertising cookies, retargeting pixels, session replay, browser fingerprinting, or cookies designed to recognize you across unrelated websites. We do not currently run product analytics in the browser.
4. Consent and Global Privacy Control
Strictly necessary cookies are set because they are required to provide the account service you request. The functional values above remember choices or drafts you make in the interface; they are not used to follow you across services. Drafts and the names of what you ran are removed from the browser when you sign out. Mimi does not currently set optional analytics or advertising cookies, so a reject/accept banner would not change what loads on first visit.
We treat Global Privacy Control and similar recognized signals as an opt-out from any future sale, sharing, targeted advertising, or non-essential tracking. None of those activities is currently present.
5. Managing storage
Your browser settings can display, block, or delete cookies and local storage. Blocking the authentication cookies will prevent sign-in. Clearing browser storage removes everything listed above as local or session storage: your interface choices and onboarding progress, the studies and builds being watched, your website test settings and any test still being started, and unsaved study drafts. Signing out removes the drafts, watched studies and website test settings. The LAND pocket brief can be edited to empty in the app and is also cleared by explicit sign-out or account deletion.
6. Changes and contact
We will update this roster before adding a new cookie category. If we introduce non-essential analytics or advertising technology, we will also add consent controls where required.
Cookie or privacy questions: contact@socialintelligencelabs.com. See our Privacy Policy.