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Compare/October 27, 2026

Planetarium vs Artificial Societies

Choose Planetarium to test ads, messages, surveys and websites yourself at a published price. Choose Artificial Societies for scoped, full-service work on how named stakeholder groups influence each other.

By the Planetarium team · We publish this page and sell in this category

Key takeaways

  • Planetarium: half of studies in about 34 seconds. Artificial Societies: hours in Radiant, their self-serve app, per their site.
  • Planetarium starts at $99 a month, first test free. Artificial Societies publishes no price.
  • Artificial Societies reports 86% distribution accuracy across 1,000 surveys, from its own report. Planetarium was right 87 times in 100 when it names a winner (575 of 660). Different tests, so not one ranking.

What is Artificial Societies?

Networks of AI personas that show how a strategy shifts opinion among customers, investors and policymakers. It is built for strategic communications, crisis and issues, investor relations, public affairs.

Personas reconstructed from published research, social posts, reviews and voting and investment records, linked into societies of 12 to 3,500.

How do Planetarium and Artificial Societies compare?

Row by row, from each company’s own pages. Where one publishes nothing on a point, the row says so.

  • What it does

    Planetarium

    Test ads, messages, surveys and live websites on audiences built from real people observed online; their answers are simulated.

    Artificial Societies

    Networks of AI personas that show how a strategy shifts opinion among customers, investors and policymakers.
  • Built for

    Planetarium

    Agencies, brand and marketing teams, research and insights, product and growth teams

    Artificial Societies

    Strategic communications, crisis and issues, investor relations, public affairs
  • Where the audiences come from

    Planetarium

    Audiences built from people observed on social platforms, grouped by what they engage with; their answers are simulated

    Artificial Societies

    Personas reconstructed from published research, social posts, reviews and voting and investment records, linked into societies of 12 to 3,500
  • How you buy

    Planetarium

    Self-serve by card: Starter $99, Pro $399, Growth $999 a month. First test free.

    Artificial Societies

    Radiant, their self-serve app, shows no price; full-service work is scoped after a demo.
  • Time to a result

    Planetarium

    Half of studies in about 34 seconds

    Artificial Societies

    Hours in Radiant, their self-serve app, per their site
  • Published accuracy

    Planetarium

    Right 87 times in 100 when it names a winner (575 of 660)own test1,500 published news-headline A/B tests (Upworthy, 2013 to 2015), held out and scored once (October 2026). It named a winner on 660 and called the other 840 too close. Headlines only

    Artificial Societies

    86% distribution accuracy across 1,000 surveysown reportTheir January 2026 survey evaluation report, against a 91% human repeat ceiling
  • API

    Planetarium

    API, plus MCP for AI agents, on Growth and Enterprise

    Artificial Societies

    Not described
  • Run it yourself

    Planetarium

    Yes

    Artificial Societies

    Yes, in Radiant; no price published
  • Real people take part

    Planetarium

    No, simulated answers

    Artificial Societies

    No, simulated answers
Planetarium and Artificial Societies, side by side
 PlanetariumArtificial Societies
What it doesTest ads, messages, surveys and live websites on audiences built from real people observed online; their answers are simulated.Networks of AI personas that show how a strategy shifts opinion among customers, investors and policymakers.
Built forAgencies, brand and marketing teams, research and insights, product and growth teamsStrategic communications, crisis and issues, investor relations, public affairs
Where the audiences come fromAudiences built from people observed on social platforms, grouped by what they engage with; their answers are simulatedPersonas reconstructed from published research, social posts, reviews and voting and investment records, linked into societies of 12 to 3,500
How you buySelf-serve by card: Starter $99, Pro $399, Growth $999 a month. First test free.Radiant, their self-serve app, shows no price; full-service work is scoped after a demo.
Time to a resultHalf of studies in about 34 secondsHours in Radiant, their self-serve app, per their site
Published accuracyRight 87 times in 100 when it names a winner (575 of 660)own test1,500 published news-headline A/B tests (Upworthy, 2013 to 2015), held out and scored once (October 2026). It named a winner on 660 and called the other 840 too close. Headlines only86% distribution accuracy across 1,000 surveysown reportTheir January 2026 survey evaluation report, against a 91% human repeat ceiling
APIAPI, plus MCP for AI agents, on Growth and EnterpriseNot described
Run it yourselfYesYes, in Radiant; no price published
Real people take partNo, simulated answersNo, simulated answers

From Artificial Societies' own pages, listed under Sources, and ours. Read October 27, 2026.

How accurate is Artificial Societies?

86% distribution accuracy across 1,000 surveys. The figure comes from its own report: their January 2026 survey evaluation report, against a 91% human repeat ceiling.

Planetarium was right 87 times in 100 when it names a winner (575 of 660), on 1,500 published news-headline A/B tests (Upworthy, 2013 to 2015), held out and scored once (October 2026). It named a winner on 660 and called the other 840 too close. Headlines only. The full record is on the accuracy page.

When is Artificial Societies the better choice?

  • You need personas of specific stakeholder groups, such as sell-side analysts or regulators, built for your brief.
  • Your question is how an opinion travels person to person through a network.
  • You want a full-service engagement for communications, investor relations or public affairs.
  • You need SOC 2, GDPR and EU hosting today.

When should you choose Planetarium?

  • You are testing ads, messages, surveys or a live website, not a stakeholder campaign.
  • You want a published price and your first test free.
  • You want an API or MCP so your own tools and agents can run tests (Growth plan, $999 a month).

How much does Artificial Societies cost?

Radiant, their self-serve app, shows no price; full-service work is scoped after a demo.

Planetarium is self-serve by card: Starter $99, Pro $399, Growth $999 a month. First test free. See pricing.

How was this page made?

We publish this page and sell in this category. Every claim about another company comes from that company’s own public pages, or a paper or partner report it cites, read on October 27, 2026, and each is listed below. Where a company publishes nothing on a point, the page says so; that does not mean it cannot do it.

Each company measures accuracy its own way, on its own tests, so the figures are shown side by side but never ranked as one league table. We did not trial the other products. Our own figures are the ones on our pricing and accuracy pages. Something out of date? Tell us through the contact page and we will correct it.

Frequently asked questions

Why not just ask a general AI model?

In our October 2026 test on 421 YouTube videos, Planetarium's error on the mix of comments was 15 to 27% lower than each of 6 leading models asked directly. Planetarium answers as 17,849 ready-made audiences built from people observed online, and says "too close" when it cannot tell.

How can Planetarium show a price from $99 when most here do not?

The audiences are built before you arrive, so there is no project to scope and no audience to build for you. You run the test yourself; half of studies come back in about 34 seconds. Plans start at $99 a month, first test free. Most of the others scope and price each engagement after a demo.

Can these accuracy figures be compared with each other?

Not as one ranking. Each company tests itself its own way, on its own questions, with its own measure, so a higher number on one site is not a better result than a lower one on another. Read what each figure measures, then ask each supplier to run your own past study.

Should synthetic research replace real people?

No. Use it to test many versions fast and cheaply, then take the best to real people when the decision is large. Where a decision needs real people's own words, a platform such as Remesh is the better choice.

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Sources

  1. 1Artificial Societies, Homepage (opens in a new tab). Read October 27, 2026.
  2. 2Artificial Societies, Evaluation (opens in a new tab). Read October 27, 2026.
  3. 3Artificial Societies, Radiant (opens in a new tab). Read October 27, 2026.
  4. 4Artificial Societies, Solutions (opens in a new tab). Read October 27, 2026.
  5. 5Artificial Societies, Compare (opens in a new tab). Read October 27, 2026.

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