Planetarium vs Artificial Societies
Choose Planetarium to test ads, messages, surveys and websites yourself at a published price. Choose Artificial Societies for scoped, full-service work on how named stakeholder groups influence each other.
By the Planetarium team · We publish this page and sell in this category
Key takeaways
- Planetarium: half of studies in about 34 seconds. Artificial Societies: hours in Radiant, their self-serve app, per their site.
- Planetarium starts at $99 a month, first test free. Artificial Societies publishes no price.
- Artificial Societies reports 86% distribution accuracy across 1,000 surveys, from its own report. Planetarium was right 87 times in 100 when it names a winner (575 of 660). Different tests, so not one ranking.
What is Artificial Societies?
Networks of AI personas that show how a strategy shifts opinion among customers, investors and policymakers. It is built for strategic communications, crisis and issues, investor relations, public affairs.
Personas reconstructed from published research, social posts, reviews and voting and investment records, linked into societies of 12 to 3,500.
How do Planetarium and Artificial Societies compare?
Row by row, from each company’s own pages. Where one publishes nothing on a point, the row says so.
What it does
Planetarium
Test ads, messages, surveys and live websites on audiences built from real people observed online; their answers are simulated.Artificial Societies
Networks of AI personas that show how a strategy shifts opinion among customers, investors and policymakers.Built for
Planetarium
Agencies, brand and marketing teams, research and insights, product and growth teamsArtificial Societies
Strategic communications, crisis and issues, investor relations, public affairsWhere the audiences come from
Planetarium
Audiences built from people observed on social platforms, grouped by what they engage with; their answers are simulatedArtificial Societies
Personas reconstructed from published research, social posts, reviews and voting and investment records, linked into societies of 12 to 3,500How you buy
Planetarium
Self-serve by card: Starter $99, Pro $399, Growth $999 a month. First test free.Artificial Societies
Radiant, their self-serve app, shows no price; full-service work is scoped after a demo.Time to a result
Planetarium
Half of studies in about 34 secondsArtificial Societies
Hours in Radiant, their self-serve app, per their sitePublished accuracy
Planetarium
Right 87 times in 100 when it names a winner (575 of 660)own test1,500 published news-headline A/B tests (Upworthy, 2013 to 2015), held out and scored once (October 2026). It named a winner on 660 and called the other 840 too close. Headlines onlyArtificial Societies
86% distribution accuracy across 1,000 surveysown reportTheir January 2026 survey evaluation report, against a 91% human repeat ceilingAPI
Planetarium
API, plus MCP for AI agents, on Growth and EnterpriseArtificial Societies
Not describedRun it yourself
Planetarium
YesArtificial Societies
Yes, in Radiant; no price publishedReal people take part
Planetarium
No, simulated answersArtificial Societies
No, simulated answers
From Artificial Societies' own pages, listed under Sources, and ours. Read October 27, 2026.
How accurate is Artificial Societies?
86% distribution accuracy across 1,000 surveys. The figure comes from its own report: their January 2026 survey evaluation report, against a 91% human repeat ceiling.
Planetarium was right 87 times in 100 when it names a winner (575 of 660), on 1,500 published news-headline A/B tests (Upworthy, 2013 to 2015), held out and scored once (October 2026). It named a winner on 660 and called the other 840 too close. Headlines only. The full record is on the accuracy page.
When is Artificial Societies the better choice?
- You need personas of specific stakeholder groups, such as sell-side analysts or regulators, built for your brief.
- Your question is how an opinion travels person to person through a network.
- You want a full-service engagement for communications, investor relations or public affairs.
- You need SOC 2, GDPR and EU hosting today.
When should you choose Planetarium?
- You are testing ads, messages, surveys or a live website, not a stakeholder campaign.
- You want a published price and your first test free.
- You want an API or MCP so your own tools and agents can run tests (Growth plan, $999 a month).
How much does Artificial Societies cost?
Radiant, their self-serve app, shows no price; full-service work is scoped after a demo.
Planetarium is self-serve by card: Starter $99, Pro $399, Growth $999 a month. First test free. See pricing.
How was this page made?
We publish this page and sell in this category. Every claim about another company comes from that company’s own public pages, or a paper or partner report it cites, read on October 27, 2026, and each is listed below. Where a company publishes nothing on a point, the page says so; that does not mean it cannot do it.
Each company measures accuracy its own way, on its own tests, so the figures are shown side by side but never ranked as one league table. We did not trial the other products. Our own figures are the ones on our pricing and accuracy pages. Something out of date? Tell us through the contact page and we will correct it.
Frequently asked questions
Why not just ask a general AI model?
How can Planetarium show a price from $99 when most here do not?
Can these accuracy figures be compared with each other?
Should synthetic research replace real people?
Sources
- Artificial Societies, Homepage (opens in a new tab). Read October 27, 2026.
- Artificial Societies, Evaluation (opens in a new tab). Read October 27, 2026.
- Artificial Societies, Radiant (opens in a new tab). Read October 27, 2026.
- Artificial Societies, Solutions (opens in a new tab). Read October 27, 2026.
- Artificial Societies, Compare (opens in a new tab). Read October 27, 2026.